Featured In House Designers
so whimsy: Julianne Hazelhurst

How would you describe the style of your designs?

so whimsy is a juxtaposition of modern and retro, sexy and classy, girly and womanly. And every piece is really well sewn. You will be really happy with the construction of each so whimsy garment.

Where do you gain inspiration from?

I get a lot of my inspiration from the fabric itself. The prints, textures and drapes really effect my designs.

What's the first piece you ever made?

I started making clothes for my American Girls in second grade, but I started directing my mom how I wanted my clothes from the time I could talk.

What's the story behind the name of your line?

My mom sewed my whole life, under the name Stitches. When I started selling with her, we added "of whimsy" to our name. As my clothing line developed out of that, I wanted something shorter and catchier. After years of trying to come up with a name, I got a concussion and found that if I took the s and the o from "stitches of whimsy" I would have "so whimsy". It immediately clicked with me, even when my concussion was gone!

What materials do you usually use?

I love fabrics that drape well, I use a lot of jersey and charmeuse. Knits are great because they are so easy to wear and dress up.

Where can we find your designs?

You can find them at Fashion Denver, and my new website will be launched very soon.

If you could dress anyone in the world who would it be?

The girls I see walking down the street in Denver. Honestly, I just want to see the everyday Colorado girl sporting my clothes.

Do you have a website? Any links to press? Website is in the works. You can visit the website sewnews.com and find my clothes on the cover of the June/ July issue! Or you can pick up the latest issue at your favorite newsstand.

And lastly, are there any fun facts that you'd like to include?

Every girl needs a little whimsy!