How one fashion entrepreneur is getting through COVID. 

COVID 19 has uprooted the life of normality we all used to live in, in unimaginable ways. Every single person has had to learn how to navigate a “new normal” of life from working at home to having to wear masks to the grocery store. Each individual has had to make changes to their everyday lifestyle, but how is COVID affecting our local mobile fashion boutiques? 

In terms of business in general, COVID has switched many supply and demand chains, making some irrelevant and others prominent, usually the opposite of the business models that kept small business alive before the pandemic. Suddenly jobs are lost and the consumer economy moved from purchasing items for enjoyment, such as clothes, to boxes of masks to protect families. Boutiques are one of the most affected business models in terms of the switch in supply and demand. 

Boutiques sell goods that can be classified as “luxuries” over “necessities”. When there is a major loss in jobs, luxury business suffers the most. We spoke to Electric Dream Boutique owner Adrienne Scott-Trask,  a Denver based boutique that runs out of their fashion truck, on the issues they have … Read more!