Category Archives: Featured Designer:15th Anniversary

SMASHERROBOT: Custom, one of a kind shirts

Who said that a button-up shirt has to be one solid boring color with a corporate feel? NOT Eugene Rooks, brains behind Smasher Robot.

What inspired your love for fashion and fashion design?

During my freshman year of college, I went with a friend to this awesome vintage store in Seattle. I was amazed by all the cool clothes, especially the 70’s style shirts. I was hooked from that point, hitting up thrift stores looking for vintage duds of the more wild variety. It has morphed as my abilities have grown. Now instead of looking for unique clothing, I mostly just wear what I make.

What is the first thing you ever designed? (Do you have a photo? If so, please include it!) 

The first thing I ever designed was a Squirrel mascot style costume. While living in Missoula, Montana during college, I borrowed a friend’s sewing machine and just went for it. I had no experience with patterns, I just started cutting out fabric and stitching. My friends were impressed and told me I should go into costume design.

How long have you been designing?

I’ve been a tailor for the last 12, and sewing for 15 years.  As … Read more!