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My family is on our annual vacation in San Diego for the 11th consecutive year and as usual I am very excited for all the little shops and boutiques that line the beach! My typical boutiques have been shut down or converted to rental shops so I was ecstatic when I came across this little place that actually had some cute clothes and accessories in it! LUV SURF had EVERYTHING. From high-low skirts, studded jean shorts, crop tops, and feather earrings to comfy cotton t’s, yoga pants, and pet accessories! After just opening less than a month ago the shop has a distinct flare that has something for everyone.

All the clothing was made from quality materials, soft cottons, and the accessories were unique with a fun twist, not to mention their adorable leashes, collars, toys, and dog bowls for your little pooch! If you’re in the Mission Beach area I advise poking your head in because you will fall in LUV!